Wristbuilt customer privacy notice

Email

support@wristbuilt.com

Post

Please don’t send returns to this address without first starting a return - the Returns page explains how.

Wristbuilt Ltd (company number 17521798) is the data controller for the personal information described in this notice. Our full business details are in our Terms.

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details
• Addresses
• Purchase or order history

We collect or use the following personal information for dealing with queries, complaints or claims:

• Names and contact details
• Address

We collect or use the following information to understand how this website is used, so we can improve it:

• Website usage information - pages visited, general location, and device type, collected in a form that doesn't identify you and isn't tracked across other websites

We collect or use the following information to keep the website secure:

• Your IP address, held for a few minutes when you use checkout or a form on the site, so we can block automated abuse

We don’t sell your personal information, and we don’t share it for anyone else’s marketing.

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
• Your right to withdraw consent - When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Contract - we have to collect or use your information so we can enter into or carry out a contract with you. All of your data protection rights may apply, except the right to object.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Legitimate interests - we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • We collect information to help with partial refunds, returns or parcels being lost during transportation

Our lawful bases for collecting or using personal information to understand how this website is used are:

• Legitimate interests - All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • Knowing which pages people actually use, so we can keep the site working and improve it

Our lawful bases for collecting or using personal information to keep the website secure are:

• Legitimate interests - All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • Protecting the site, and the people who use it, from automated abuse and fraud

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

• Directly from you

We will keep your data for up to 6 years after the order has been completed. We keep it this long because UK tax law requires a business to keep its records - which include the sales records containing your name and delivery address - for six years.

You can ask us to delete your data sooner, and we will do so for anything we are not required to keep.

An email address left for a back-in-stock reminder is kept only until that reminder has been sent, and at most 360 days - see Back-in-stock reminders below. One left for a shipping reminder is kept until we’ve sent it, and at most 365 days - see Shipping reminders.

For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.

Others we share personal information with

• Delivery companies
• Service providers

Delivery: Royal Mail delivers every order, so we give it your name and delivery address, and your email address - and your phone number, if you gave one at checkout - so it can send you tracking updates. If your order is going outside the UK, your name and address, and what’s in the parcel and its value, also go to customs and to the postal service in the destination country - they need them to get it to you.

Service providers: a small number of companies we use to run the shop:

• Stripe - Payment processing. The checkout form on our site is Stripe's, shown inside our page. Your card details go straight to Stripe and never reach us or this website.
• Vercel - Website hosting, database and cookie-free analytics.
• Cloudflare - Email forwarding. Emails you send to our @wristbuilt.com addresses pass through Cloudflare on their way to our inbox.
• Google - Email (Gmail). Our inbox, where your emails to us and our replies are kept.
• Upstash - Website security. Holds your IP address for a few minutes when you use checkout or a form on the site, so we can block automated abuse.

Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place, such as the UK International Data Transfer Addendum.

If you order for delivery outside the UK, your name, address and parcel details are sent to customs and the postal service in that country, because the order can’t be delivered otherwise.

Organisation name:

Stripe

Category of recipient:

Payment processing

Country the personal information is sent to:

United States

Organisation name:

Vercel

Category of recipient:

Website hosting, database and cookie-free analytics

Country the personal information is sent to:

United States

Organisation name:

Cloudflare

Category of recipient:

Email forwarding

Country the personal information is sent to:

United States

Organisation name:

Google

Category of recipient:

Email (Gmail)

Country the personal information is sent to:

United States

Organisation name:

Upstash

Category of recipient:

Website security

Country the personal information is sent to:

United States

We use a small number of strictly necessary cookies, and none of them are set until you do something that needs them: one remembers which currency to show you, written only once you’ve picked one or closed our currency suggestion; one remembers, for a year, that you’ve entered the code that came with your order, so the build guides stay open to you; and one keeps the site owner signed in to the private admin area. Your basket is kept in your own browser’s local storage, not sent to us as a cookie - and once you’ve ticked the pre-order and Terms box in your cart, a note that you did is kept the same way for the rest of that browser tab, so the checkout page knows you have. If you close our note saying we don’t ship to your country, that’s remembered the same way, for that tab only.

The checkout page loads Stripe’s payment form, and Stripe sets two cookies of its own there to help it spot fraudulent payments. They’re strictly necessary for taking your payment, they’re set only on that page, and Stripe explains them in its own privacy policy. As you type your delivery address, Stripe’s form offers matching addresses from Google’s address service, so what you type in that one field reaches Google for that purpose; you can ignore the suggestions and enter the address by hand.

The videos on our build guides don’t load until you press play. Until you do, nothing is requested from YouTube and nothing about your visit reaches Google.

For analytics we use Vercel Web Analytics, which is cookie-free - it doesn’t store an identifier in your browser or track you across sites. That’s why you won’t see a cookie banner here: on a first visit we store nothing on your device at all, so there’s nothing to ask your permission for.

When a kit is out of stock, its page lets you leave an email address to be told when it’s back. If you do, we hold:

• Your email address
• Which kit you asked about

We use it for one thing: to send you one email when that kit is back in stock. A restock can take up to 180 days. It doesn’t add you to a mailing list - there isn’t one - and we won’t email you about anything else.

Lawful basis: consent - you asked us to. You can withdraw it at any time by emailing support@wristbuilt.com and we’ll delete the address straight away.

How long we keep it: until we’ve sent the reminder, after which the address is deleted. If the kit hasn’t come back within 360 days, the address is deleted anyway.

The address is stored in our website database, hosted by Vercel (see Who we share information with). The reminder itself is sent from our own email account, not through a mailing service.

We work out roughly which country you’re visiting from (from your IP address, which we don’t keep) to suggest a currency, and to tell you if we can’t deliver there. Where we’ve paused shipping to a country, that note lets you leave an email address to be told when we ship there again. If you do, we hold:

• Your email address
• Which country you asked about

We use it for one thing: to send you one email when we ship to that country again. It doesn’t add you to a mailing list - there isn’t one - and we won’t email you about anything else.

Lawful basis: consent - you asked us to. You can withdraw it at any time by emailing support@wristbuilt.com and we’ll delete the address straight away.

How long we keep it: until we’ve sent that email, after which the address is deleted. If we haven’t started shipping there within 365 days, the address is deleted anyway.

Like a back-in-stock reminder, it’s stored in our website database, hosted by Vercel, and the email is sent from our own email account.

We don’t run a marketing mailing list, and we don’t send marketing emails. The only emails we’d send you are about an order you’ve actually placed - a receipt, an update while your pre-order is waiting, or letting you know it has shipped - or a back-in-stock or shipping reminder you asked for (see above).

If you signed up to our newsletter before we removed it and you’d like the address we hold deleted, email support@wristbuilt.com and we’ll remove it.

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: support@wristbuilt.com

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint